Our mission

We connect businesses to their customers, to get more visits, more often.

Using the data from within your business systems, we capture and analyse your customer, loyalty and transactional data to automatically engage with your customers when they need it most.

We empower businesses by gathering, analysing, and leveraging their customer data to influence demand, save time and drive revenue.

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Our story

It all started with a bulk SMS tool that gave businesses an affordable, direct and measurable way to communicate and engage with their customers.

As customer data became more accessible, we continued to evolve to provide products that armed businesses with the tools to succeed with clever automated marketing campaigns.

Today our business looks a little different but the values that contributed to Impact Data's success have remained the same.

The core of what we do hasn't changed, we get businesses more visits more often. Just how we do it today is much more sophisticated. Lachlan Opray, CEO

Our meaningful analysis of customer data, powerful connections with industry partners and clever automated communications gives businesses of any size the capacity of a sophisticated marketing department, without the cost.

While Impact Data is decades away from the startup phase we have retained our nimble and innovative product development. This approach has led to establishing strong relationships with industry partners and our core application being ahead of our client’s needs.

Impact Data is more than a digital marketing tool, we help businesses get closer to their customers with our simple to use but sophisticated application.

Meet our leadership team

Photo of Lachlan Opray
Lachlan Opray

CEO and founder

Photo of Matt Fitzgerald
Matt Fitzgerald

Head of product and founder

Photo of Max Sharples
Max Sharples


Photo of Simon Temple
Simon Temple


Photo of Sarah Franklyn
Sarah Franklyn

Director of Sales and Marketing

Photo of Brett Hogarth
Brett Hogarth

Partner Commercial Manager

Photo of Mark Tunstall
Mark Tunstall

Operations Director UK

Photo of David Bird
David Bird

Director of Sales UK

Photo of Brendon Chin
Brendon Chin

Client Success Manager