Impact Data’s Loyalty Automations Package combines three of our most powerful tools — TalkBox, Pipeline and Enlight — to help hospitality, retail and quick-serve businesses save time and money.

Loyalty Automations Package uses your loyalty and point-of-sale data to create clever, data-driven, automated marketing campaigns.

We do the hard work for you, sending targeted promotions by email or SMS to bring more customers through the door, convert infrequent customers into loyal ones and maximise their spending while in your venue.

Special-offer vouchers are a key feature of these promotions; customers typically spend an additional $45 to $65 on food and beverages for each voucher redeemed. Loyalty Automations Package clients can also use TalkBox to send newsletters, promote an upcoming trivia night, boost function bookings and send special offers for birthdays and anniversaries.

And we offer exceptional customer support — from the implementation of your Loyalty Automations Package to ongoing assistance and reporting — from friendly humans in Melbourne and Manchester.

Impact Data Loyalty Automations Package data partners include:

Our data partners

Our process

  • Collect


    We collect your point-of-sale and loyalty data using Pipeline, our data-transfer tool.

  • Analyse


    We analyse your data with our Enlight processing engine. We predict customers’ future behaviour, based on their spending habits, purchase preferences and frequency of visits. Then we assign calculated fields to each customer (e.g. expected next visit) so we can target them with your promotions.

  • Integrate


    We upload your newly transformed data into our TalkBox digital marketing platform via Pipeline.

  • Automate


    We set up automated marketing promotions for you in TalkBox. Communications can be triggered to:

    • Encourage customers to visit more frequently and spend more
    • Bring back customers who haven’t visited for awhile
    • Send special offers for birthdays and anniversaries
    • Ask for feedback (e.g. “How was your visit?”)

  • Support


    Our support team activates your Loyalty Automations Package and can assist you with the ongoing management of your account. Regular progress reports show you how your promotions are performing — including redemption rates and industry benchmarks for comparison — and provide suggestions for improvement.

The agency team support the implementation and management of all our Loyalty Automations Package clients.

Ready to see what we can do for your business?

Get in contact, or book a demo